How disaster validates technology

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Why Trojans and other threats are a catalyst for digital transformation

With all the recent news about the WannaCry trojan I was reminded about an interesting thing about the minds of people: They only start to act if disaster is about to happen — or in the case of WannaCry, already happened.

A short background on the setting I am working in: My company is building a technology for WorkSpace virtualization as an alternative solution to Citrix or VMware Horizon. It is deep technical Cloud Infrastructure Technology wich is delivered through Service Providers. Most people don’t ever get to see anything of the technology, but a lot of people work on it in their daily jobs. As with all virtual desktops obviously there was a major threat from WannaCry (or any other trojan) and a lot of systems have been affected at customers. Over the weekend we had some calls from our Service Providers, that their customers have been affected and if there was a way to easily resolve the problem.

This is when the difference in technologies and the solutions implemented had a huge impact on data security and data recovery. The Service Providers could recover the customer desktops within 60 minutes and the customers were happy.

The interesting part is what followed:

One Service Provider started communicating what had happened to its customer base and even very conservative and cautious customers suddenly started to have inquiries about the Digital WorkSpace that is offered. Obviously these customers have been struck by disaster and now learned the a new technology is nothing to be feared, but transforming the workspace is actually increasing security and availability.

Disaster nearly instantly changed the values, believes and perception of the customers regarding new technology, because the benefits exceeded uncertainty.

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